You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t developed one yet.
Just think of it this way…
There are over 1 billion blogs and roughly 7 billion people in this macrocosm. That’s 1 blog for every 7 people…
On the other hand, there are roughly 700, 000 podcasts. That wants there is only 1 podcast for every 10,000 parties or so.
Podcasting is 1,428 times less competitive than blogging.
So, should you waste your time on podcasting?
Well, let me ask you this … do you want a new practice to get more organic traffic from Google?
I’m guessing you said yes. But before I school you how to do that, let me first break down some podcasting stats for you, in case you aren’t persuaded yet.
Is podcasting even worth noting?
From a marketing and monetization standpoint, podcasting isn’t too bad.
Here are the stats for the last month.
We got 1,083, 219 downloads or “listens” last-place month. To give you an idea of what that is worth, Dream Host paid us $60,000 for an ad spot…
They’ve also been us for a while, technically we have a 1-year contract importance $720,000.
Now on top of the ad coin, Eric and I both have gotten buyers from our podcast. It’s tough to say how much revenue we’ve made from the podcast outside of advertising, but it is easy to say somewhere in the 7-figure range.
Keep in subconsciou, when I make money through ads or generate revenue for my ad agency, there are costs so by no means does that revenue mean profit.
Sadly, my overheads are really high, but I’ll save that for a different post.
But here is the cool thing: Eric and I exclusively devote three hour a month to record podcast episodes for the entire month. So, the financial return for how much meter we are spending is high.
And if that doesn’t convince you that you need to get into podcasting, here are some other stats that were likely to 😛 TAGEND
32% of Americans listen to a podcast at least once a month. 54% of listeners “ve been thinking about” buying makes advertised in podcasts.Businesses depleted $497 million on podcast ads in 2018( probably much greater now ). 51% of monthly active podcast listeners have an annual household income of at least $75,000.
Alright, and now for the interesting part…
How to get more SEO traffic through podcasting
Back in 2019, Google saw how podcasts were growing at a rapid tempo and they didn’t want to miss out.
They missed parties to persistently use Google, even when it came to learning information that is given over audio format. So they decided to make a change to their search engine and algorithm and started to index podcasts and rank them.
And depending on what you search for and the more specific you get, you’ll even notice that Google is pulling out items from specific incidents. This clearly shows that they are able to transcribe the audio automatically.
This shouldn’t be too much of a shocker as they’ve previously had this technology for years. They use it on YouTube to figure out what a video is really about.
But here is the thing, simply recording a podcast and putting it out there isn’t going to get you a ton of search traffic.
So how do you get more SEO traffic to your podcast?
It starts with topics
Podcasting is a lot like blogging.
If you create a blog post on any random topic that nobody maintenance to read about, then you aren’t going to generate much traffic … whether the government has is from social or search.
The same exits for podcasting. If you have an episode on a random topic that no one cares to listen to, then you won’t get many downloads( or listens) and very little SEO traffic as well.
Just look at the stats for a few of our episodes.
Look at the screenshot above, you’ll interpret some done better than others.
For example, the escapade on “7 Secret to Selling High Ticket Items” didn’t do as well as “The 7 Best Marketing Conferences 2020 ” or even “How to Drive More Paid Signups In Your Funnel.”
You won’t always be able to produce a hit for every podcast you secrete, but there is a simple strategy you can use to increase your success rate.
First, go to Ubersuggest and nature in a keyword or word related to what your podcast is about.
Once you type in your keyword or word, smash search.
You’ll land on a screen that appears something like this 😛 TAGEND
Then in the left-hand navigation, click on the “Content Ideas” option.
From there, you’ll attend a index of popular topics on the subject you are researching.
This report breaks down favourite blog berths based on social shares, SEO traffic, and backlinks.
Typically, if a blog pole has all 3, that entails beings like specific topics. Even if it has only 2 out of the 3, it shows that people are interested in the topic.
What we’ve noticed is that if a topic has done well as a blog pole, it typically does well as a podcast episode.
See with the web, there are so many blogs, most topics have been beaten to demise. But with podcasting, it is the opposite. Because there are very few podcasts, most topics haven’t been covered.
And if you make those beaten-to-death blog topics and turn them into podcast episodes, it is considered new, fresh material that people want to hear. And they tend to do really well.
Now you have to dive into keywords
Hopefully, you are still on the content feelings report and you’ve encountered some ideas to go after.
If not, time scroll down to the bottom of the Content Ideas report and restrain clicking next … even if exclusively a few cases quantities present, don’t worry, there are millions of results and as you go to the next sheet, more pages will show up.
Once you find a topic, I demand you to click the “Keywords” button under the “Estimated Visits” column.
This will give you more specific keywords to mention and so you can go even more in-depth during your podcast episode.
Remember that Google is able to decipher your audio and knows what topics and keywords you are covering.
So, when you mention a keyword within your podcast, your podcast incident is more likely to rank for that keyword or phrase.
But there are a few things I’ve learned during this whole process 😛 TAGEND
You don’t have to keyword nonsense – you don’t have to mention a keyword 100 experiences or anything crazy if you want to rank well organically. Mention it whenever it is natural.Episodes names that contain popular keywords tend to do better- do your keyword research and include the right keywords within your claim( I’ll show you how in a bit ). Episode designation that contain questions do well- eventually, you’ll too insure these escapades accomplish even better because when people ask questions in the future on smart assistants like Alexa and Google Home, you’ll eventually start to see them pull from podcasts.
So how do you find the claim keywords and questions to is included in your podcasts?
Head back to Ubersuggest and nature in a keyword or word related to a podcast episode you want to create. This should be a bit easier now because you’ve already leveraged the Content Ideas report to come up with favourite topics that people want to hear about.
This time, I want you to click on the “Keyword Ideas” report in the left-hand navigation.
You’ll then construe a schedule of suggestions that looking something like this.
As you scroll down, you’ll incessantly view more and more keywords.
Don’t worry about the CPC data, but you will want to look at the SEO difficulty score as the easier the score the better likelihoods you will have of grading your podcast incident on Google. Also, look at search volume … the highest the amount the better as that represents more potential listens.
My recommendation for you is to target keywords and terms that have an SEO difficulty of 40 or less.
Once you have a list of keywords, I miss you to click on the “Related” navigational tie-in on that report.
Now, you’ll verify a much bigger keyword list.
In this case, you’ll encounter 405,513 related keywords that you can target. Again, ignore the CPC data but target keywords with an SEO difficulty of 40 or less and the more popular the keyword the better.
Lastly, I crave you to click on the “Questions” navigational link…
Then scroll through the inventory and you’ll realise a roster of questions that you can target.
According to Comscore, over 50% of the searches are expres inquiries. A sizable parcel of those are questions, so handling them within your podcast or even labeling your titles based on questions is an excellent way to get more traffic.
If you don’t reflect becoming after questions is a good programme to get more traffic, only look at Quora.
With roughly 111,114, 424 guessed stays a month from Google, Quora is getting a lot of traffic by optimizing their locate for question-related keywords.
Google is the most popular website in the world. Whether you adoration SEO or detest it, you have no choice but to leverage it.
One way to get more SEO traffic is to write tons of the information contained and leveraging material marketing. It’s a competitive approaching and you should consider it.
But another solution that’s even easier is to create a podcast and rank it well on Google.
And ideally, you should be doing both.
Do you have a podcast? Have you tried grading audio content on Google?
The post 1, 083,219 Parties Per Month and Counting: My New Favorite SEO Strategy sounded first on Neil Patel.
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