BMW has been working extra hard to change not only the space it is perceived but too how it controls. While not long ago the people in Munich referred to themselves simply as’ auto manufacturers ‘, today BMW is defined as a’ technology corporation’ as well. Moving forward, the Germans are planning to adopt more policies be useful in companies such as Google, Amazon or Apple, to remain resilient and easy adaptable to change. That’s one of the reasons why BMW is now one of Fortune’s Most Admired Firms.
The publication has been ranking business on a world scale for about 14 “years time”, trying to figure out which are garnering the most respect in either their particular industries or overall. BMW is ranked 32 nd this year, time below Unilever and above UPS. The German technology company is second in the motor industry though, outranked simply by Toyota which is graded 30 th overall. The two are working together though, thanks to an existing partnership, which is great news for BMW.
As customary, the overall top-ranked fellowships are from Silicon Valley. Number one went to Apple followed by Amazon and Microsoft on third place. Number four went to Walt Disney, the Entertainment giant being recognized for its invention, people management and social responsibility and hitting all its challengers in its industry. As for BMW, the Germans lost three positions in the overall ranking compared to last year.
BMW is admired for its invention, people handling, social responsibility, financial soundness, world competitiveness and quality of produces. BMW has a long-standing tradition of being considered not just one of the most admired companies in the world but also one of the most valuable.
Last year, BrandZ quality BMW at precisely under $24 billion obligating it the third most valuable car brand in the world, fighting for dominance with Mercedes-Benz and, of course, Toyota.
The article BMW is one of Fortune’s Most Admired Companies in 2020 sounded first on BMW BLOG
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