Selling on Amazon vs. eBay: Which is Better For You?

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The two most popular places to sell your goods: Amazon and eBay. These household names collectively compiled millions of dollars. And for seasoned marketers who want a gash of the pasty, they’re the go-to online marts for rookie and seasoned vendors. But which should you be selling on: Amazon or eBay?

We settled them head-to-head in numerou categories to see which one fared better. Let’s see how selling on Amazon vs. eBay compares.


Both Amazon and eBay each have a massive reaching. However, they’re not equal in all respects. Knowing your buyer personas can be helpful in determining if your audience previously browses in these marketplaces.

While eBay and Amazon are both household names, Amazon is undeniably the ecommerce being. More than 197 million beings worldwide call each month. Amazon is responsible for 5 % of all U.S. retail deplete. And while online shoppers will price check many sites before buying a product, 44 % of them begin their product probes on Amazon.

Amazon has an international presence with 14 marketplaces worldwide where third-party marketers can list their commodities, and it has customers in more than 180 countries. However, simply 33 % of sales are from outside the United States.

In periods of demographics, U.S. Amazon shoppers tend to be wealthier and most highly educated than the general U.S. person. The average Amazon shopper is 45 -5 4 years old and married, more than half have children, and nearly half have a college education.


eBay may not be able to compete with Amazon’s massive amounts of organic traffic, but it has an active gathering all its own.

Its 182 million consumers hail from across the globe, and it has 23 international websites, contacting buyers from Afghanistan to Zimbabwe. In fact, more than half of eBay’s annual sales revenue comes from its 60 million purchasers outside the United Regime, giving it apart from Amazon in world-wide reach.

As for its American shoppers, 57% of them are male, 32% of all buyers are between the ages of 35 and 49, and the next largest age group is 50 -6 4-year-olds at 29%.

One thing that sets eBay and its gathering apart from Amazon is eBay’s buyer-feedback system. eBay’s customers are savvy, and most will buy simply from sellers with a feedback compose of 100 or higher.


With billions of different produces for sale, you can find a variety of pieces available on Amazon and eBay — both new and used — but the locates have diversifying rules for what can be sold and who can sell them.


With more than 119 million makes listed on its site — of which 4, 000 are sold per hour — it seems like you can find virtually anything on Amazon these days. And third-party marketers are eligible to sell items that fall into most Amazon product categories, from cloak and accessories to dolls and tournaments, without request approval.

However, some pieces for sale on Amazon fall into what are announced gated lists, which are typically expensive, confidential in sort, safety-related, uncommon, or collectible. These commodities include items like athletics memorabilia, fine art, collectibles, industrial and technical gear, and food and groceries.

There are also restricted items, which may require you to provide additional information to Amazon or has proven that you satisfy certain regulations. And some entries simply aren’t permitted to be listed on Amazon at all, such as magazine dues, lock-picking designs, and cigarettes.

While most items listed on Amazon are new, abused and refurbished ones are also available through third-party marketers, “but theres” restrictions in some product categories, as you’ll see in the chart below.

Amazon product categories

As for the most popular product categories on Amazon, electronics make the top slot, with 44% of U.S. shoppers having obtained them from Amazon, followed by clothing, shoes and jewelry( 43% ), and home and kitchen commodities( 39% ).


Just like Amazon, eBay has an substantial index of products that can be sold. However, this ecommerce stage is peculiar because it emphasizes its sale of rare and collectible items. In fact, 432, 000 collectible components are sold on the website daily.

Because of its focus on these specific produces, eBay doesn’t require marketers to get special permission to sell within certain lists, like coppers and jewelry. It does maintain an lengthy index of prohibited and curtailed pieces, covering such categories as meat, booze, and episode tickets, though.

eBay’s top-selling product lists are actually fairly similar to Amazon’s, beginning with electronics and supplementaries at 16. 4 % and closely followed by clothing and accessories at 13.8%. However, eBay gives itself apart with its third most popular product: automotive at 10.5%. In fact, 360 cars and trucks are purchased via mobile designs on eBay every day.

While eBay has a reputation for being the Internet’s garage sale location, 81 % of the items in its 1. 1 billion rolls are actually brand-new products.

Sales Model

eBay is well known for its auction-style selling model, but you can also sell items on eBay at a determined toll just like you can on Amazon. Here’s what to consider when determining which marketings sit will work best for you in terms of selling on Amazon vs. eBay.


Regardless of whether you’re buying a brand-new product or a used component, on Amazon, there’s a set price that consumers must pay.


However, on eBay, while marketers can designate a price for an item with a fixed-price listing or Buy It Now listing, this ecommerce pulpit is best known for its auction-style registers, like the one in the screenshot below.

ebay camera listing

eBay buyers expect a spate, so auctioneer inventories are popular selections. They permit customers to offer on items until the end date you gave. Nonetheless, sellers can also include an “accept best offer” option with auction-style leanings, which countenances buyers to make an offer for an item that the marketer can choose whether to accept.

It’s generally best for dealers to use the auction method in circumstances when you’re unsure of the item’s value, when you want to sell an part immediately, or when your item is rare or unique. Fixed-price listings, where you named the premium for an item, are best to use when you know the toll wishes to do for an item, when you have a lot of stock-take, or when you want your roll be mentioned in search results for more than 10 days.


To list concoctions on eBay or Amazon, you’ll have to pay seller fees, and the variety of rewards on each place can certainly add together. Some users have even taken to calling eBay “feeBay, ” claiming its rewards are excessive. However, Amazon has its share of seller rewards as well, and depending on what exactly you’re selling, you are able retain more fund in your pocket selling on eBay vs. Amazon.

Let’s take a look at how the costs break down when it comes to selling on Amazon vs. eBay.


Amazon offers two selling intentions: Individual or Professional. The one you select depends on your selected sales volume.

If you’re new to ecommerce and undecided how much you expect to sell, it’s a good impression to start with the Individual plan, which allows you to sell up to 40 pieces per month for no monthly fee and merely costs 99 cents per component sold. If you plan to sell more than 40 items on a monthly basis, opt for the Professional plan, which allows for unlimited marketings and costs $39.99 per month.

In addition to the fees you offer based on your Amazon seller’s plan, there are also referral fees that are paid on every item you sell. The percentage you offer depends on the produce list and ranges from 6% to 9% of the sale price.

Finally, if you opt to enroll in Fulfillment by Amazon( FBA ), which lets vendors to accumulate their makes in Amazon warehouses and causes Amazon handle the bundle and sending of those products, you’ll encounter several other costs, which are detailed here.


eBay’s subscription projects are similar to Amazon’s selling proposes, and there are various to choose from, as illustrated below. However, you don’t have to subscribe to a accumulation in order to sell on eBay.

ebay store subscription comparison

Regardless of whether you opt for an eBay subscription plan though, you will have to pay both insert rewards and final appraise fees.

Insertion fees are essentially the rewards you pay for listing an part for sale on eBay. Sellers get up to 50 free leanings per month. After that, you’ll have to pay a reward of 35 pennies per inventory and per each product category you register your entry in. These costs aren’t refunded if your component doesn’t sell, and you’ll be charged the introduction reward every time you relist your item.

Final value fees are blamed after an part sells, and they’re a percentage of the item’s purchase price, plus send and cover rates. The percentage you pay depends on your type of eBay account. For pattern, dealers with a regular eBay account will compensate a 10% final value fee for most entries. Marketers with a store due are billed lower final cost costs depending on their due model.

Refund and Returns

While eBay grants sellers to opt out of returns, Amazon plies a higher level of protection for users who buys components from third-party marketers, which can inspire more confidence in buyers.


As noted earlier, buyers may have a higher level of trust when realise Amazon acquires because of the policies the ecommerce giant has in place.

Amazon’s -AZ Guarantee protects buyers who purchase from third-party dealers, allowing them to easily request pays and returns in a variety of situations. The guarantee crosses both the timely delivery of items as well as the item’s condition. If the buyer is unsatisfied with either and doesn’t resolve the issue with the vendor, they can then file a claim with Amazon.


eBay, on the other hand, can present additional challenges when it is necessary to refunds and returns.

Sellers can choose to opt out of returns when rolling an entry, so formerly the acquisition is spawned, the seller can’t return the item for a rebate except in specific circumstances.

However, eBay does have a Money Back Guarantee program that considers customers when they don’t receive an component, receive an piece that doesn’t match the itemize, or receive a separated or faulty item.

Ship and Fulfillment

Another big method that Amazon and eBay differ is how they treat shipping and fulfillment. They both volunteer different options for marketers, so here’s what you need to consider about selling on Amazon vs. eBay.


One of the greatest welfares for third-party Amazon vendors is the option to enrolled in FBA.

Letting Amazon store your produces and fulfill your fiats streamlines things for marketers, and FBA also provides customer service for retailers as well as particular market advantages, such as being eligible for Super Saver Shipping and Amazon Prime. Amazon Prime members — of which there are 105 million customers in the U.S — receive free two-day shipping, which can entice shoppers to sounds “buy.”

Overall, FBA’s interests have been found to give Amazon retailers a 30% to 50% increase in sales.

However, you don’t have to participate in FBA. Third-party dealers have the option of packaging and shipping dictates to patrons when items sell.


While eBay doesn’t currently have a program similar to FBA, it has announced plans to launch Managed Delivery, an initiative designed that enables vendors who sell a lot of inventorying to more easily and quickly fulfill fiats, in 2020.

eBays Managed Delivery Infographic

Because eBay offsets international sales so easy, it also offers a Global Shipping Program, which enables sellers to ship obtained parts to eBay’s world shipping center in Kentucky. From there, eBay treats any habits paperwork and carries the products to buyers across the globe. Because eBay is taking care of the shipping, eBay will be accountable for any delivery mishaps that may occur.

Also, while eBay doesn’t offer a program same to Amazon Prime, it’s important to note that free, fast sending can offset your schedules more appealing. With the vogue of Prime, online buyers have come to expect accessible and inexpensive send options. In fact, 71 % of eBay acquisitions are shipped for free.

Selling on Amazon vs. eBay: The Breakdown

While there’s not a definitive answer of whether it’s better to sell on Amazon or eBay, here are the highlights to help you decide which mart is right for you.

Sell on Amazon if …

You sell new entries. You plan to sell larger quantities of pieces. You don’t want to handle inventory management and fulfillment. You’re principally targeting American shoppers.

Sell on eBay if …

You’re principally selling used parts or collectibles. You mis the lowest costs. You plan to handle inventory management and fulfillment. You want to sell to an international customer base.

Don’t Limit Yourself

However, merely because Amazon is a better fit for your or your commodities, for example, doesn’t mean you can’t too sell on eBay.

Numerous vendors roll their commodities across numerous marketplaces, including Amazon, eBay, Etsy, Jet, and Walmart, exactly to words a few. In fact, 80 % of Amazon dealers likewise sell on other programmes, and Sellbrite’s multi-channel listing software utters it easy to sell on multiple marketplaces and finagle your inventorying from one central catalog.

Plus, diversifying your ecommerce presence is a great way to grow your business and your revenues. In fact, Sellbrite has found that merchants who sell on three or more paths sell 156% more, and Sellbrite merchants are seeing more than 300% increment after one year.

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Robert F
Author: Robert F


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